2025 in five numbers
- 305.5M monthly visits (December 2025) — +13.1% MoM
- $2.64B US fan spend in 2025 (estimated) — ~37% of global
- 84.1% of visits from mobile · 15.9% desktop
- Italy & Spain the fastest-growing markets at +24% / +26% YoY
- #102 global Similarweb rank · #57 in the US
A note on 2025 data
OnlyFans's parent Fenix International files audited annuals on a fiscal-year-ending-November cycle, so the FY2025 audit isn't expected until late 2026. The figures on this page are traffic-side estimates from Similarweb, Sensor Tower, and StatCounter — measured against tracked panels rather than reported by the platform. They are directionally accurate but should not be cited as audited.
Traffic and visits
December 2025 saw 305.5 million visits to OnlyFans, the highest monthly volume on record and a 13.1% increase over November. Mobile dominates at 84.1% of visits, reflecting both the platform's mobile-first design and the casual, intermittent nature of fan engagement. Average session depth was 5.99 pages — relatively high for an entertainment site.
Top spending countries — 2025
The US remains the dominant market with an estimated $2.64 billion in fan spend, more than five times the UK ($531M). Italy and Spain were the year's standout growth stories — both posted ~25% YoY spend growth, driven by rapid mobile adoption and the normalization of subscription-based adult content in Southern European markets. Mexico (+19%) and Canada also outperformed the global average.
| Rank | Country | 2025 spend (est.) | YoY |
|---|---|---|---|
| 1 | United States | $2.64B | — |
| 2 | United Kingdom | $531M | — |
| 3 | Canada | $355M | — |
| 4 | Italy | $355M | +24.5% |
| 5 | Mexico | $291M | +19.1% |
| 6 | France | $237M | — |
| 7 | Australia | $237M | — |
| 8 | Germany | $237M | — |
| 9 | Brazil | $194M | — |
| 10 | Spain | $194M | +25.6% |
Compliance and content moderation
February 2025 alone saw 35,865 creator accounts removed from the platform — a routine month-on-month moderation volume that underscores how much content review OnlyFans does behind the scenes. The same month, the platform filed 64 NCMEC CyberTipline reports for suspected CSAM. Both figures are an order of magnitude higher than what comparable adult creator platforms publish, in part because OnlyFans actively scans uploaded content and reports proactively.
How 2025 compares to FY2024
FY2024 results (audited via Companies House) closed at $7.22B gross fan payments. 2025 estimates project $7.1B+ — a slight implied flatness or modest decline depending on Q4 2025 settlement. Three structural patterns explain the deceleration vs. the +9% YoY growth in 2024:
- Mature-market saturation in the US. US traffic share remains at ~49%, but per-fan ARPU growth has flattened — most addressable adults in the US already have an active OnlyFans relationship (paid or free tier). The next-cohort acquisition is harder.
- UK Online Safety Act compliance friction. The OSA fully kicked in mid-2025; UK fan-account creation rates dropped temporarily as new ID-verification flows added friction at signup. UK is OnlyFans's #2 market — even a 10% friction effect there shows up in platform-wide totals.
- Italy + Spain growth offsetting. +24% YoY (Italy) and +26% (Spain) on the spend side are absorbing some of the deceleration but at smaller absolute base. Italy's $355M and Spain's $194M can't fully offset US/UK softness yet.
The plausible 2026 read: 2025 was a transition year. Either (a) the Italy/Spain growth compounds enough that 2026 returns to mid-single-digit growth, or (b) the platform plateaus near $7.0-7.4B as mature markets stabilize and emerging markets fail to scale fast enough. Both readings are still in play and the FY2025 audited filing (expected late summer 2026) will resolve the question.
What we don't know yet about 2025
The 2025 data on this page is necessarily partial. The audited Fenix International filing for FY2025 (financial year ending 30 November 2025) won't be public until late summer 2026 at the earliest. Until then, several key 2025 questions remain open:
- Pre-tax profit margin trajectory. FY2024 saw +4% profit growth vs. +9% revenue. Did 2025 continue the compression, hold steady, or reverse?
- Creator account growth rate. 4.63M at FY2024-close. Industry chatter suggests 2025 added ~600-900k more creators, but this is unconfirmed.
- Net revenue split. The 80/20 platform/creator split has been stable since launch; no public indication that 2025 changed this, but margin pressure could create board-level pressure to revisit.
- Compliance cost as % of opex. If UK OSA + EU DSA + US state-level age-verification cumulative compliance cost exceeded ~12% of opex, that would be the threshold where revenue-multiple investor sentiment shifts.
We update this page within 30 days of the audited filing being made public — typically mid-to-late August 2026 based on Fenix's historical filing cadence. Until then, treat all 2025 figures here as triangulated estimates, not audited statements.
Sources
- [SIMWEB-2025] Similarweb — monthly visits, mobile share, country traffic distribution.
- [SENSOR-2025] Sensor Tower — country-level spend estimates.
- [NCMEC-2025] NCMEC — CyberTipline reports for OnlyFans, February 2025.