OnlyFans 2025 in five numbers
- 305.5M monthly visits (December 2025): +13.1% MoM
- $2.64B US fan spend in 2025 (estimated): ~37% of global
- 84.1% of visits from mobile · 15.9% desktop
- Italy & Spain the fastest-growing markets at +24% / +26% YoY
- #102 global Similarweb rank · #57 in the US (Dec 2025)
A note on OnlyFans 2025 data
OnlyFans's parent Fenix International files audited annuals on a fiscal-year-ending-November cycle; the audited FY2025 accounts were filed at Companies House on 20 September 2026, 20 days after the 31 August deadline, and released on 27 September 2026; the financial figures on this page come from them. The traffic and audience figures on this page are traffic-side estimates from Similarweb, OnlyGuider, and StatCounter, measured against tracked panels rather than reported by the platform. They are directionally accurate but should not be cited as audited.
OnlyFans traffic and visits in 2025
December 2025 saw 305.5 million visits to OnlyFans, at the time the highest monthly volume on record, and a 13.1% increase over November. (Traffic has since climbed further, reaching 360.2M monthly visits by June 2026: Similarweb.) Mobile dominated at 84.1% of visits, reflecting both the platform's mobile-first design and the casual, intermittent nature of fan engagement. Average session depth was 5.99 pages, relatively high for an entertainment site.
Top OnlyFans spending countries 2025
The US remains the dominant market with an estimated $2.64 billion in fan spend, more than five times the UK ($531M). Italy and Spain were the year's standout growth stories, both posted ~25% YoY spend growth, driven by rapid mobile adoption and the normalization of subscription-based adult content in Southern European markets. Mexico (+19%) and Canada also outperformed the global average.
| Rank | Country | 2025 spend (est.) | YoY |
|---|---|---|---|
| 1 | United States | $2.64B | — |
| 2 | United Kingdom | $531M | — |
| 3 | Canada | $355M | — |
| 4 | Italy | $355M | +24.5% |
| 5 | Mexico | $291M | +19.1% |
| 6 | France | $237M | — |
| 7 | Australia | $237M | — |
| 8 | Germany | $237M | — |
| 9 | Brazil | $194M | — |
| 10 | Spain | $194M | +25.6% |
OnlyFans compliance and content moderation in 2025
In February 2025, 35,865 creator accounts were removed from the platform : a snapshot of the routine monthly moderation volume that underscores how much content review OnlyFans did behind the scenes that year (OnlyFans Transparency Center, February 2025). The same month, the platform filed 64 NCMEC CyberTipline reports for suspected CSAM; across calendar 2025 as a whole, Fenix International filed 388 CyberTipline reports (NCMEC, by-ESP data). Both volumes are an order of magnitude higher than what comparable adult creator platforms publish, in part because OnlyFans actively scans uploaded content and reports proactively. Monthly deactivation volumes have since run lower: 26,901 in June 2026 (OnlyFans Transparency Center, June 2026).
How OnlyFans 2025 compares to FY2024
FY2024 results (audited via Companies House) closed at $7.22B gross fan payments; the audited FY2025 accounts, released on 27 September 2026, put the year at $7.84B: +9%, the same pace as 2024 and above the flat-to-declining $7.1B that traffic panels had implied during the year. Three structural patterns shaped the year:
- Mature-market saturation in the US. US traffic share held at ~49% through late 2025 (it has since eased to 41.4% by June 2026 (Similarweb), but per-fan ARPU growth flattened) most addressable adults in the US already have an active OnlyFans relationship (paid or free tier). The next-cohort acquisition is harder.
- UK Online Safety Act compliance friction. The OSA fully kicked in mid-2025; UK fan-account creation rates dropped temporarily as new ID-verification flows added friction at signup. UK is OnlyFans's #2 market, even a 10% friction effect there shows up in platform-wide totals.
- Italy + Spain growth offsetting. +24% YoY (Italy) and +26% (Spain) on the spend side are absorbing some of the deceleration but at smaller absolute base. Italy's $355M and Spain's $194M can't fully offset US/UK softness yet.
The audited filing resolved the question in favour of growth: $7.84B of fan payments (+9%), $1.55B of platform revenue (+10%) and $715M pre-tax profit (+5%). Inside the total, the UK and Europe grew fastest (+22% to $347M of platform revenue) while the USA grew 6% to $965M, and the revenue mix moved decisively from subscriptions (−10%) to pay-per-view, tips and messages (+20%).
What the OnlyFans 2025 accounts answered, and what stays open
The audited Fenix International filing for FY2025 (financial year ending 30 November 2025) was registered at Companies House on 20 September 2026 and released on 27 September 2026. It reports $709M operating profit on $1.55B platform net revenue, above the $666M / $1.4B the press had reported in May 2026. Where that leaves the questions this page tracked during the year:
- Pre-tax profit margin trajectory. Answered: compression continued. Pre-tax profit grew 5% to $715M against +9% fan payments; the margin on gross fell from 9.5% to 9.1% as administrative expenses rose 24%.
- Creator account growth rate. Answered: 5.06M at FY2025-close, +429,000 in the year (+9%), below the 600–900k that industry chatter had suggested. Fan accounts grew faster, +16% to 437.1M.
- Net revenue split. Unchanged at 80/20: creators received $6.29B of $7.84B. What did change is the source: subscription revenue fell 10% while pay-per-view, tips and messages rose 20%.
- Compliance cost as % of opex. Still open: the accounts do not break compliance out. What they show: cost of sales up 9% to $599M, administrative expenses up 24% to $245M, platform development $16.8M.
The financial figures on this page were updated from the audited accounts on 27 September 2026. Traffic and country-spend figures remain panel-based estimates and are labelled as such.
Sources
- [SIMWEB-2025] Similarweb: monthly visits, mobile share, country traffic distribution.
- [ONLYGUIDER-2025] OnlyGuider: country-level spend estimates.
- [NCMEC-2025] NCMEC: CyberTipline reports for OnlyFans: February 2025 monthly figure and CY2025 total (by-ESP data).
- [PRESS-2026] Press-reported (May 2026): FY2025 operating profit and platform net revenue; audited accounts filed 20 September 2026, released 27 September 2026.