Revenue TL;DR
- $7.22B FY2024 gross fan payments — single largest in platform's history
- +9% YoY over $6.63B in 2023
- +2,574% over 5 years (from $0.27B in 2019)
- $5.80B creator payouts (80%) · $1.41B platform net (20%)
- Audited by external accountants via UK Companies House filings
FY2024 revenue figures
OnlyFans's parent Fenix International Ltd reported $7.22 billion in gross fan payments for fiscal year 2024 (twelve months ending 30 November 2024). That's the total value of subscriptions, pay-per-view sales, tips, and direct messages processed before any deductions. It's a 9% increase over $6.63B in 2023.
Revenue trajectory 2019–2024
| Year | Gross fan payments | YoY growth |
|---|---|---|
| 2019 | $0.27B | — |
| 2020 | $2.20B | +715% |
| 2021 | $4.80B | +118% |
| 2022 | $5.55B | +16% |
| 2023 | $6.63B | +19% |
| 2024 | $7.22B | +9% |
Why YoY growth slowed
Three patterns visible in the YoY trajectory:
- 2020: +715% — COVID-19 effect. Lockdowns + creator displacement created the steepest single-year jump in the platform's history.
- 2021–2023: 16–118% — sustained scaling. Each year added $0.7B–$1.1B in absolute terms.
- 2024: +9% — first single-digit growth year. Markets are maturing; platform is no longer in pure category-creation mode.
How the $7.22B splits
- $5.80B (80%) → creator payouts under the platform's flat 80/20 split
- $1.41B (20%) → platform net revenue (Fenix International)
- From that $1.41B, $684M dropped to pre-tax profit (margin 9.5%)
The remaining $726M between net revenue and pre-tax profit covers operating costs: payment processing, content moderation, infrastructure, compliance, payroll, and marketing. That cost base grew faster than revenue in FY2024 (the only year that's happened on record).
vs. competitor creator platforms
| Platform | Annual revenue | Audited? |
|---|---|---|
| OnlyFans | $7.22B (2024) | Yes (UK) |
| Patreon | ~$300M (estimated) | No |
| Twitch | ~$2B (Amazon segment) | Yes (parent) |
| Substack | ~$45M (estimated) | No |
| Fansly | Not disclosed | No |
Comparison figures for non-OnlyFans platforms are estimates.
Revenue per fan and per creator
Two derived figures the headline $7.22B doesn't surface directly:
- Revenue per cumulative fan account: $7.22B ÷ 377.5M = ~$19.13/year (~$1.59/month). This is a cumulative-account denominator, so the actual per-active-fan figure is materially higher — likely 3-5× given typical fan-account dormancy ratios on subscription platforms.
- Revenue per creator account: $7.22B ÷ 4.634M = ~$1,558/year on the creator side. After the 80/20 split, that's ~$1,247/year mean creator payout — close to the $1,253 figure that gets quoted as "average creator income" in press coverage. As covered on the average income page, the median is far below this mean (~$180/year) because of the steep power-law distribution.
These derived figures matter because they let you cross-check the headline number against alternative denominators. If a future filing showed gross fan payments rising 10% but revenue-per-fan flat, that would signal pure account-volume growth without per-fan monetization deepening — a different story than "the platform is monetizing existing fans more aggressively."
Revenue concentration by region
Fenix doesn't publish per-country revenue, but the cross-reference between traffic share (Similarweb) and payment-volume estimates (Sensor Tower) lets us approximate where the $7.22B comes from:
| Region | Estimated FY2024 share | Approx. USD |
|---|---|---|
| United States | ~40% | ~$2.89B |
| Europe (incl. UK) | ~25% | ~$1.81B |
| Latin America | ~12% | ~$870M |
| Other Anglo (CA, AU, NZ) | ~9% | ~$650M |
| Asia-Pacific | ~7% | ~$505M |
| Other / unknown | ~7% | ~$505M |
Region splits are estimates triangulated from traffic-share data + payment-volume estimates. US share weighted slightly higher than its traffic share because per-fan ARPU runs higher in mature subscription markets.
The structural read: the US is over-represented in revenue (40% of revenue vs. 49% of traffic) because the relationship runs through ARPU compression in higher-volume mature markets. Conversely, Latin America is under-represented in absolute spend despite growing fastest in volume — Italy (+24% YoY) and Spain (+26%) are the structural offset on the European side.
Sources
- [FENIX-2024] Fenix International Ltd — UK Companies House FY2024 audited filing.
- [FENIX-PRIOR] Fenix International Ltd — Prior fiscal year filings (2019–2023).