OnlyFans users by country at a glance
- USA dominates: 41.37% of traffic (Similarweb, June 2026), ~$2.64B spend (~37% of global)
- Germany 5.67% is the new #2; UK 4.99%, Canada 4.96%, Spain 3.04% round out the top 5
- Mexico dropped out of the top 5 in 2026 (it held 5.62% in December 2025)
- Italy & Spain the fastest-growing in 2025 (+24% / +26% YoY spend)
- "Other" ~40%: the long tail of mid-tier markets is fragmenting
- ~$7.1B estimated total 2025 fan spend across all countries
- NEW: 100 countries ranked via the Ahrefs search-demand index (US 48.27%, UK 7.60%), sortable table + CSV/JSON download below
OnlyFans traffic share by country
The United States remains OnlyFans's dominant traffic source at 41.37% of visits (Similarweb, June 2026), though its share has fallen roughly 7.6 points since December 2025 (48.96%) even as absolute traffic kept growing, a sign the platform's audience is internationalizing. The 2026 top-5 has been reshuffled: Germany is now the #2 traffic country at 5.67%, ahead of the UK (4.99%) and Canada (4.96%), while Spain (3.04%) enters the top 5 and Mexico, #3 as recently as December 2025 with 5.62%, drops out entirely. The remaining ~40% is split across a long tail of mid-sized markets, with Italy, France, Australia, and Brazil all sitting in the low-single-digit percentages.
| Country | Traffic share | Rank |
|---|---|---|
| United States | 41.37% | 1 |
| Germany | 5.67% | 2 |
| United Kingdom | 4.99% | 3 |
| Canada | 4.96% | 4 |
| Spain | 3.04% | 5 |
| All other countries | 39.97% | — |
OnlyFans users by country: map of traffic and spend
The tile map arranges 25 markets roughly as they sit on a world map: Americas left, Europe centre, Asia-Pacific right. Tile size and cyan intensity scale with each country's share of June-2026 visits (Similarweb); grey tiles are markets inside the 39.97% "Other" bucket, for which no separate traffic split is published, so they show estimated 2025 spend instead. Dashed tiles carry a third measure: the country's share of the 100-country Ahrefs search-demand index (July 2026), a proxy for relative interest, not total traffic. Tiles for the 13 markets this site tracks link to the full country deep-dive; hover any tile for the exact figures.
Six months of drift, in points: between December 2025 and June 2026 the US share fell 48.96% → 41.37% (−7.6 pts) while the "Other" bucket swelled 30.44% → 39.97% (+9.5 pts). Those two moves are nearly the whole reshuffle narrated above. Germany added +1.1 pts (4.53% → 5.67%) to take #2, Canada gained +0.5 pts, the UK slipped −1.0 pt, and Mexico went from 5.62% and #3 to below Spain's 3.04% cut-off. Two honest caveats before over-reading the map: absolute traffic grew ~18% over the same window (305.5M → 360.2M monthly visits), so a falling share does not mean fewer visits from that country; and Similarweb panel re-estimates can move country splits by a point or two on their own. The direction, internationalization, is more reliable than any single decimal.
OnlyFans country ranking: all 100 countries
The full ranking in one scrollable table: all 100 countries in the Ahrefs organic-search-demand index (July 2026), the five published Similarweb total-traffic shares (June 2026), and estimated 2025 spend where a figure exists. Click a column header to sort; markets without a published figure sort to the bottom, and without JavaScript the table is simply ordered by search-demand share. The two share columns measure different things (Similarweb counts all visits, Ahrefs only visits arriving from Google search) so compare within a column, never across the two.
| Country | Total-traffic share (Similarweb, Jun 2026) | Search-demand index share (Ahrefs, Jul 2026) | 2025 spend (est.) |
|---|---|---|---|
| United States | 41.37% | 48.27% | $2.64B |
| United Kingdom | 4.99% | 7.60% | $531M |
| Canada | 4.96% | 3.98% | $355M |
| Mexico | — | 3.76% | $291M |
| Italy | — | 3.68% | $355M |
| Germany | 5.67% | 3.58% | $237M |
| Australia | — | 3.00% | $237M |
| Spain | 3.04% | 2.46% | $194M |
| Brazil | — | 1.90% | $194M |
| India | — | 1.70% | — |
| Argentina | — | 1.03% | — |
| Poland | — | 0.85% | — |
| Thailand | — | 0.80% | — |
| Netherlands | — | 0.79% | — |
| Finland | — | 0.75% | — |
| France | — | 0.75% | $237M |
| Chile | — | 0.64% | — |
| Sweden | — | 0.63% | — |
| Romania | — | 0.57% | — |
| Colombia | — | 0.54% | — |
| Greece | — | 0.53% | — |
| Czechia | — | 0.50% | — |
| Belgium | — | 0.50% | — |
| Ireland | — | 0.47% | — |
| Switzerland | — | 0.46% | — |
| South Africa | — | 0.45% | — |
| Austria | — | 0.43% | — |
| Turkey | — | 0.42% | — |
| Japan | — | 0.41% | — |
| New Zealand | — | 0.41% | — |
| Denmark | — | 0.40% | — |
| Norway | — | 0.39% | — |
| Ukraine | — | 0.38% | — |
| Vietnam | — | 0.35% | — |
| Philippines | — | 0.34% | — |
| Portugal | — | 0.34% | — |
| Hungary | — | 0.34% | — |
| Taiwan | — | 0.34% | — |
| Russia | — | 0.34% | — |
| Indonesia | — | 0.30% | — |
| Peru | — | 0.29% | — |
| Malaysia | — | 0.26% | — |
| Israel | — | 0.25% | — |
| Ecuador | — | 0.23% | — |
| Singapore | — | 0.23% | — |
| Croatia | — | 0.22% | — |
| Egypt | — | 0.16% | — |
| Slovakia | — | 0.16% | — |
| Serbia | — | 0.15% | — |
| Morocco | — | 0.14% | — |
| Nigeria | — | 0.14% | — |
| Costa Rica | — | 0.13% | — |
| Venezuela | — | 0.12% | — |
| Slovenia | — | 0.10% | — |
| Bulgaria | — | 0.10% | — |
| Hong Kong | — | 0.10% | — |
| Pakistan | — | 0.09% | — |
| Puerto Rico | — | 0.09% | — |
| Uruguay | — | 0.09% | — |
| Panama | — | 0.09% | — |
| Guatemala | — | 0.08% | — |
| Algeria | — | 0.08% | — |
| Paraguay | — | 0.07% | — |
| Iraq | — | 0.07% | — |
| Kazakhstan | — | 0.07% | — |
| Honduras | — | 0.07% | — |
| Lithuania | — | 0.06% | — |
| Dominican Republic | — | 0.06% | — |
| Kenya | — | 0.05% | — |
| El Salvador | — | 0.05% | — |
| Saudi Arabia | — | 0.04% | — |
| Latvia | — | 0.04% | — |
| Sri Lanka | — | 0.04% | — |
| Bosnia and Herzegovina | — | 0.04% | — |
| Bangladesh | — | 0.04% | — |
| Cyprus | — | 0.04% | — |
| Jamaica | — | 0.03% | — |
| Jordan | — | 0.03% | — |
| Trinidad and Tobago | — | 0.03% | — |
| North Macedonia | — | 0.03% | — |
| Belarus | — | 0.03% | — |
| Nepal | — | 0.03% | — |
| Bolivia | — | 0.03% | — |
| Tunisia | — | 0.03% | — |
| Nicaragua | — | 0.03% | — |
| Ghana | — | 0.03% | — |
| Lebanon | — | 0.03% | — |
| Qatar | — | 0.03% | — |
| Georgia | — | 0.03% | — |
| Cambodia | — | 0.02% | — |
| Estonia | — | 0.02% | — |
| Azerbaijan | — | 0.02% | — |
| Luxembourg | — | 0.02% | — |
| Uzbekistan | — | 0.02% | — |
| Myanmar | — | 0.02% | — |
| Kuwait | — | 0.02% | — |
| South Korea | — | 0.02% | — |
| Albania | — | 0.02% | — |
| Moldova | — | 0.01% | — |
| Côte d’Ivoire | — | 0.01% | — |
| All other countries (Similarweb bucket) | 39.97% | — | — |
Sources: Similarweb (June-2026 total-traffic share, top 5 + Other only) · Ahrefs Site Explorer (July-2026 organic-search-demand index; share of the 100-country sum) · OnlyGuider / Similarweb panel (estimated 2025 spend). Download the index: JSON · CSV.
Methodology: two sources, two different measures
This page mixes two country-level sources, and they must not be read as one number. Similarweb estimates each country's share of all visits to onlyfans.com (direct, search, social, and referral combined) but publishes a usable split only for the top 5 countries plus an "Other" bucket (39.97% in June 2026). Ahrefs estimates monthly visits arriving from organic Google search only (org_traffic, subdomains mode, July 2026). We treat the Ahrefs figure as a search-demand index: each country's share of the 100-country sum (47.3M estimated monthly search visits) is a proxy for relative interest, not a total-traffic measurement.
Why the distinction matters: search-heavy markets look bigger in the index than in reality, and app/direct-heavy markets look smaller. France is the clearest example: a top-10 market by estimated 2025 spend ($237M) but only 0.75% of the search-demand index, because French traffic reaches the site mostly through channels Ahrefs does not count. The index is best used for what the Similarweb top-5 split cannot show: the relative order of the 95 countries inside the "Other" bucket. Both figures are third-party panel estimates; OnlyFans publishes no official country data. Download the full index: JSON · CSV.
Top OnlyFans spending countries 2025
Spend doesn't track traffic 1:1. US fans show high willingness-to-pay (subscriptions plus PPV plus tipping), keeping the United States' ~37% share of estimated 2025 spend close to its 41.37% traffic share (Similarweb, June 2026). The UK is the clear #2 in spend, followed by Canada, Italy, and Mexico. Italy, still outside the traffic top 5, and Spain, which entered the traffic top 5 in 2026, are both in the top 10 of spend, with the fastest growth rates of any market: +24% and +26% YoY respectively.
| Rank | Country | 2025 spend (est.) | YoY |
|---|---|---|---|
| 1 | United States | $2.64B | — |
| 2 | United Kingdom | $531M | — |
| 3 | Canada | $355M | — |
| 4 | Italy | $355M | +24.5% |
| 5 | Mexico | $291M | +19.1% |
| 6 | France | $237M | — |
| 7 | Australia | $237M | — |
| 8 | Germany | $237M | — |
| 9 | Brazil | $194M | — |
| 10 | Spain | $194M | +25.6% |
OnlyFans users by region
North America
North America (US + Canada + Mexico) generates roughly $3.28 billion in spend, about 46% of the global total. The US alone accounts for 80% of that. Mexico's +19% YoY growth is notable; the country has crossed into "established market" status from being a niche territory just three years ago.
Europe
Europe in aggregate (UK + Germany + Italy + France + Spain + Other-EU) contributes roughly $1.7B+ in spend in 2025. The UK is the largest single European market. Italy and Spain are the fastest-growing, both in the +24–26% YoY range. The combined EU-27 (excluding UK) likely overtakes the UK on aggregate spend in 2025, depending on how the "Other" bucket is allocated.
Latin America
Beyond Mexico's $291M, Brazil ($194M) is the other LATAM market in the top 10. Argentina and Colombia sit just outside it, though precise figures are harder to pin down. Spanish and Portuguese-language creator content drove most of the regional growth.
Asia-Pacific
APAC is the most fragmented region in OnlyFans's footprint. Australia ($237M) is the largest single market; Japan, Philippines, and Singapore round out the regional top five (each in the $50–120M range). India is conspicuously small relative to its population, payment-rail and regulatory friction explain most of the gap.
OnlyFans growth markets to watch in 2026
Three signals point to where the next year's growth comes from:
- Spain & Italy: both at +24–26% YoY in 2025, both still under-penetrated relative to subscription-spending capacity. Continued double-digit growth likely.
- Mexico: +19% YoY, with subscription-payment infrastructure maturing (Oxxo Pay, SPEI integration). Should continue.
- Brazil: Pix instant-payment system makes subscription billing frictionless. Currently $194M, but with the highest acceleration potential of any major market.
OnlyFans users by country FAQ
Which country uses OnlyFans the most?
The United States, by a wide margin. It generates 41.37% of total OnlyFans visits (Similarweb, June 2026) and 48.27% of the 100-country organic-search-demand index (Ahrefs, July 2026), plus an estimated $2.64B of 2025 fan spend, roughly 37% of the global total.
How many countries are in the OnlyFans country ranking?
The sortable table on this page ranks 100 countries. Published total-traffic shares exist for the top 5 only (Similarweb, June 2026); all 100 countries are ranked by their share of the Ahrefs organic-search-demand index: a proxy for relative interest, not a total-traffic measurement.
What is the difference between the Similarweb and Ahrefs numbers?
Similarweb estimates each country's share of all visits to onlyfans.com, direct, search, social and referral combined. Ahrefs estimates only the visits arriving from organic Google search. The two are not comparable 1:1: a country can rank high on search demand but lower on total traffic, so every figure on this page is labelled with its source.
Which OnlyFans markets are growing fastest?
Spain (+25.6% YoY) and Italy (+24.5% YoY) grew fastest among the top-10 spending countries in 2025, with Mexico (+19.1%) close behind. On the search-demand side, mid-tier markets such as India, Argentina, Poland and Thailand now out-rank several Western European countries.
Sources
- [SIMWEB-2026] Similarweb, June 2026: country traffic share, derived from panel-based traffic data.
- [AHREFS-2026] Ahrefs Site Explorer, July 2026, estimated monthly organic-search visits (org_traffic) to onlyfans.com by country, subdomains mode; used here as a 100-country search-demand index.
- [ONLYGUIDER-2025] OnlyGuider: country-level spend estimates and YoY growth rates.
- [FENIX-2024] Fenix International: total revenue baseline against which country splits are normalized.