Spain TL;DR
- 3.04% share of global OnlyFans traffic (June 2026) — Spain has entered the global top 5 traffic countries, roughly doubling its ~1.5% share of December 2025
- $194M estimated 2025 fan spend (#10 globally (+25.6% YoY))
- ~11.5M cumulative fan accounts (derived from share × global, estimated)
- ~6M monthly active users (estimated)
- Europe market — +25.6% YoY growth in 2025 — the fastest-growing market on the platform. Drivers: Spanish-language creator content (serving both Spain and LATAM-Spanish audiences), Apple Pay/Google Pay adoption, subscription normalization
Market overview
Spain is one of OnlyFans's top spending markets. With approximately $194 million in fan spend in 2025 (a +25.6% year-over-year increase), it ranks #10 on the platform's global spending leaderboard. Spain posted the platform's highest YoY growth rate in 2025 at +25.6% — and the traffic data has now caught up with the spend data: as of June 2026, Spain holds 3.04% of global OnlyFans traffic and has entered the global top 5 traffic countries, roughly double its ~1.5% share of December 2025. Spanish-language creator content is becoming a cross-border market — Spanish creators serve both domestic and Latin American Spanish-speaking audiences.
Spend in context
| Metric | Spain (est.) | Notes |
|---|---|---|
| Global rank by spend | #10 | Of top-10 spending countries |
| 2025 fan spend (estimated) | $194M | Sensor Tower estimate |
| YoY growth | +25.6% YoY | vs 2024 baseline |
| Traffic share (global) | 3.04% | Similarweb panel, June 2026 — top 5 globally (up from ~1.5% in Dec 2025) |
| Cumulative fan accounts | ~11.5M | 3.04% × 377.5M global (estimate) |
| Estimated MAU | ~6M | ~50–60% of cumulative active monthly |
Spain audience profile
Spain's OnlyFans audience tracks the global demographic distribution closely:
- Gender split: ~87% male, ~10% female, ~3% undisclosed (close to global)
- Age: 25–34 the largest cohort, ~35% of users
- Mobile share: ~84% mobile, ~16% desktop
- Average session depth: ~6 pages per visit
Country-specific demographic data isn't published by Fenix International — these are global panel averages applied to the Spain-share denominator.
Regulatory context
- EU DSA + AVMSD: Spain implements via CNMC (Comisión Nacional de los Mercados y la Competencia). Standard transparency and complaint-mechanism obligations.
- Age verification: Spain enforces age-verification per EU AVMSD; OnlyFans's global ID verification suffices.
- Spanish creator tax: Self-employed (autónomo) status required for ongoing creator income; progressive income tax plus monthly social-security contributions.
- VAT: 21% standard IVA on creator services to Spanish customers (above autónomo threshold).
Growth drivers
+25.6% YoY growth in 2025 — the fastest-growing market on the platform. Drivers: Spanish-language creator content (serving both Spain and LATAM-Spanish audiences), Apple Pay/Google Pay adoption, subscription normalization. The June 2026 Similarweb panel confirms the trajectory: Spain's global traffic share roughly doubled from ~1.5% (December 2025) to 3.04%, lifting it into the global top 5 traffic countries for the first time.
Sources
- [SIMWEB-2025] Similarweb — country traffic share (June 2026 panel), mobile/desktop split.
- [SENSOR-2025] Sensor Tower — country fan-spend estimates.
- [FENIX-2024] Fenix International — global denominator.