Usage TL;DR
- 360.2M monthly visits (June 2026)
- ~210–260M monthly active users (estimated)
- 6.00 pages per session · 05:36 avg visit duration
- 83.2% mobile (Semrush panel, June 2026)
- +3.55% MoM growth (May→June 2026)
Monthly visits
June 2026 saw 360.2 million visits to OnlyFans — the highest single month on record and a 3.55% increase over May 2026 (Similarweb, June 2026). For context, December 2025 stood at 305.5 million visits. This is panel-measured data from Similarweb, not platform-disclosed.
Monthly active users vs cumulative accounts
OnlyFans's headline figure is 377.5M cumulative fan accounts — but that's accounts ever registered, not monthly active users. Independent traffic panels suggest MAU sits in the ~210–260M range (estimated), materially below the 377.5M cumulative figure.
Why the gap?
- Multi-account behavior: a fan may register multiple accounts to follow different creator categories without cross-pollination in their feed.
- Inactive accounts: many fans subscribe once and never return.
- Account churn: some accounts are deleted or de-activated but stay in the cumulative count.
Session depth
6.00 average pages per session is high for a consumer entertainment site. For comparison: most social-media sites land at 4–6 pages, news sites 2–3, e-commerce 3–5. OnlyFans's depth reflects its feed-style content browsing — fans don't just check one creator, they scroll through multiple feeds in a session. The average visit lasts 05:36, with a bounce rate of 39.41% (Similarweb, June 2026).
Device split
83.2% of visits come from mobile (Semrush panel, June 2026), with desktop making up the remainder. Similarweb no longer publishes a public device split; its last public figure was 84.1% mobile in December 2025. Mobile dominance is consistent across regions and demographics. Even the 65+ age cohort browses primarily from phones.
Usage growth into 2026
December 2025's +13% MoM jump was the strongest end-of-year acceleration in three years, and growth has carried into 2026: June 2026 reached 360.2 million visits (+3.55% MoM), lifting OnlyFans to #87 globally and #46 in the US, and to #6 in the US Adult category (Similarweb, June 2026). Drivers (panel-suggested, not platform-confirmed):
- Italy + Spain market acceleration (+24%/+26% YoY 2025)
- Mexico continuing growth (+19% YoY 2025)
- Mobile-payment infrastructure improvements in LATAM
- Year-end seasonal effects (subscription gifting, etc.)
Sources
- [SIMWEB-2026] Similarweb, June 2026 — monthly visits, session depth, visit duration, bounce rate, rankings, MoM growth.
- [SEMRUSH-2026] Semrush panel, June 2026 — mobile device share.
- [FENIX-2024] Fenix International — cumulative account totals.
- [PANEL-2024] Third-party traffic panels — MAU triangulation estimates.