OnlyFans Mexico at a glance
- 5.62% share of global OnlyFans traffic as of Dec 2025, out of the Similarweb top 5 by June 2026
- $291M estimated 2025 fan spend (#5 globally, +19.1% YoY)
- ~25M cumulative fan accounts (derived from the Dec 2025 share × global)
- ~11M monthly active users (estimated)
- Latin America market: +19% YoY growth in 2025. Drivers: Oxxo Pay and SPEI integration making subscription billing easier, Spanish-language creator content, mobile-first payment adoption
The OnlyFans Mexico market
Mexico is one of OnlyFans's top spending markets. With approximately $291 million in fan spend in 2025 (a +19.1% year-over-year increase), it ranks #5 on the platform's global spending leaderboard. Mexico is the largest Latin-American OnlyFans market. By traffic it ranked #3 globally with a 5.62% share in December 2025, but in the June 2026 Similarweb panel it had dropped out of the top 5 as Germany and Spain moved up; no fresh Mexico-specific share has been published since. The Mexican audience grew +19% YoY in 2025, driven by infrastructure improvements (Oxxo Pay, SPEI) and Spanish-language creator scaling.
Mexican OnlyFans spend in context
| Metric | Mexico (est.) | Notes |
|---|---|---|
| Global rank by spend | #5 | Of top-10 spending countries |
| 2025 fan spend (estimated) | $291M | OnlyGuider estimate |
| YoY growth | +19.1% YoY | vs 2024 baseline |
| Traffic share (global, Dec 2025) | 5.62% | Similarweb panel: out of the top 5 by June 2026 |
| Cumulative fan accounts | ~25M | 5.62% (Dec 2025) × 437.1M global |
| Estimated MAU | ~11M | ~50–60% of cumulative active monthly |
OnlyFans Mexico among the top 10 spending countries 2025
OnlyFans Mexico audience profile
Mexico's OnlyFans audience tracks the global demographic distribution closely:
- Gender split: ~87% male, ~10% female, ~3% undisclosed (close to global)
- Age: 25–34 the largest cohort, ~35% of users
- Mobile share: ~84% mobile, ~16% desktop
- Average session depth: ~6 pages per visit
Country-specific demographic data isn't published by Fenix International. These are global panel averages applied to the Mexico-share denominator.
OnlyFans regulation in Mexico
- IFETEL / IFT oversight: Federal Telecommunications Institute regulates online platforms generally; specific adult-content rules are limited.
- State-level age-verification: Some Mexican states have stricter local rules; OnlyFans's global verification suffices.
- Mexican creator tax: Income tax (ISR) progressive rates; SAT registration required. RESICO regime (simplified small-business) available below revenue thresholds.
- VAT (IVA): 16% standard VAT on creator services within Mexico.
OnlyFans Mexico growth drivers
+19% YoY growth in 2025. Drivers: Oxxo Pay and SPEI integration making subscription billing easier, Spanish-language creator content, mobile-first payment adoption
Sources
- [SIMWEB-2025] Similarweb: country traffic share, mobile/desktop split. Mexico's share last published Dec 2025; the June 2026 panel no longer lists Mexico in the top 5.
- [ONLYGUIDER-2025] OnlyGuider: country fan-spend estimates.
- [FENIX-2024] Fenix International: global denominator.