OnlyFans statistics 2026

Quick answers: the most-asked OnlyFans questions

The four most-searched OnlyFans statistics questions, answered with sourced figures, click through for the full breakdown:

Why OnlyFans statistics matter

OnlyFans is operated by Fenix International Ltd, a UK-registered private company. Because Fenix files annual accounts with Companies House, OnlyFans is one of the few large creator platforms with auditable revenue data, making it useful as a benchmark for the broader creator economy. The figures on this page combine those filings with audience and traffic data from Similarweb, Statista, OnlyGuider and other independent trackers.

All figures are dated. Where a number is derived (e.g. average creator income), the calculation is shown. Where data is estimated rather than reported, we say so explicitly.

OnlyFans revenue, payouts and profit

In fiscal year 2025 (year to 30 November 2025) OnlyFans processed $7.84 billion in gross fan payments: the total value of subscriptions, pay-per-view, tips and direct messages before any deductions, up 9% on FY2024's $7.22B. Of that, $6.29 billion went to creators after the platform's standard 20% fee, leaving $1.55 billion in revenue retained by Fenix International. Pre-tax profit was $715 million, up 5%; for the first time subscription revenue fell (−10%) while pay-per-view, tips and messages grew 20% and now make up 73% of platform revenue.

OnlyFans creator and fan accounts

OnlyFans reached 5.06 million creator accounts by the close of fiscal 2025, up from 348,000 in 2019, a fourteen-fold expansion in six years. Cumulative fan accounts reached 437.1 million (+16%), though Fenix has consistently noted that this figure counts accounts and not unique humans (a single user can register multiple accounts, and many accounts are inactive).

The fan-to-creator ratio now sits at 86.3 fans per creator (FY2024: 81.6), inside the 74:1–87:1 band it has held since 2021 despite explosive growth on both sides. That stability matters: it implies creator supply has scaled in lock-step with fan demand, rather than oversaturating the platform.

OnlyFans audience demographics

OnlyFans's fan base skews male and concentrated in the 25–34 age bracket. Across global panel data, ~87% of fans identify as male, ~10% as female, and ~3% are undisclosed. By age, the 25–34 cohort makes up ~36% of users, with 18–24 close behind at 25%. The platform's reach declines steadily with age but remains non-trivial: even the 65+ bracket accounts for ~5% of the audience.

Top OnlyFans countries by spend

The United States is by far the largest market: roughly 41% of OnlyFans traffic originates there (Similarweb, June 2026), and US fans accounted for $2.64 billion of estimated 2025 gross spend, about 37% of the global total. By traffic, Germany has moved into second place (5.67%), just ahead of the UK (4.99%) and Canada (4.96%), while Mexico has dropped out of the top five. By spend, the UK remains a distant second at $531M, followed by Canada and Italy (both ~$355M). Italy and Spain were the fastest-growing markets in 2025, each posting ~25% YoY spend growth.

OnlyFans fan-to-creator ratio

The ratio of fan accounts to creator accounts is one of the most useful health indicators for a creator platform. Too few fans per creator and the supply side starves; too many, and quality fans get spread thin across an oversaturated catalog. OnlyFans's ratio has hovered between 74:1 and 87:1 since 2021, suggesting both sides scaled together rather than one outpacing the other.

OnlyFans data: methodology and freshness

Primary data (revenue, creator accounts, fan accounts) is sourced from Fenix International's UK Companies House filings, which are audited by external accountants. The most recent complete fiscal year is FY2025 (year to 30 November 2025), filed on 20 September 2026 and released on 27 September 2026. Where calendar-2026 figures appear, they are either traffic-side estimates (Similarweb panel data) or analyst projections, and labeled as such. Demographic data is panel-based: it represents observed share among tracked users, not a complete census.

Numbers on this site are reviewed monthly. The "Last updated" stamp at the top of each page reflects the most recent review. We don't backfill changes silently, major revisions are logged in the methodology page.

Primary sources

• [FENIX-2025] Fenix International Ltd: UK Companies House annual filing, fiscal year 2025 (released 27 September 2026). Primary source for revenue, payouts, profit, creator and fan account totals.
• [FENIX-2024] Fenix International Ltd: UK Companies House annual filing, fiscal year 2024. Prior-year comparatives.
• [SIMWEB-2026] Similarweb: traffic share, audience demographics, country-level visit data. Latest snapshot: June 2026.
• [STATISTA-2024] Statista: historical creator and fan account counts, gender splits.
• [ONLYGUIDER-2025] OnlyGuider: country-level spend estimates, year-over-year growth rates.
• [NCMEC-2025] NCMEC CyberTipline: content-compliance reports and platform takedown counts.

Outlook: what to watch in 2026

OnlyFans state of play, July 2026

The most concrete data we have for OnlyFans now comes from the FY2025 audited filing released on 27 September 2026 ($7.84B gross fan payments, 5.06M creators, 437.1M fan accounts) and current traffic panels. Similarweb counted 360.2M visits in June 2026 (+3.55% month-over-month), with the site ranked #87 globally and #46 in the US (Similarweb, June 2026). The picture is consistent: demand keeps growing, but revenue growth has settled into single digits, 9% in 2024 and 9% again in 2025, against 19% in 2023.

The bigger story for 2026 isn't the headline numbers, it's the structural changes. The company changed hands after its owner's death, compliance costs are rising, regulatory frameworks are tightening, and the geographic mix of fan spend is broadening beyond the historic US/UK concentration.

OnlyFans ownership change and the Architect Capital deal

2026 brought the biggest corporate upheaval in the platform's history. Leonid Radvinsky, owner of Fenix International since 2018, died on 20 March 2026, aged 43, following a cancer illness (announced 23 March 2026). Control passed to a family trust led by his widow, Yekaterina "Katie" Chudnovsky, registered as person with significant control (75%+ of shares and voting rights) effective 20 March 2026 (Companies House).

• New board: since 8 May 2026, Fenix's directors are Yekaterina Chudnovsky, CEO Keily Blair and James Sagan, joining Lee Taylor (director since 2021) (Companies House).
• Architect Capital deal (on 8 May 2026, Architect Capital bought a 16% stake in Fenix for $535M via a special-purpose vehicle backed by investors including James Packer and Sam Lessin) an implied valuation of ≈$3.15B. The ~$8B Forest Road-led sale talks reported in 2025 never closed.
• FY2025 headline figures: audited (released 27 September 2026): $7.84B gross fan payments, $1.55B platform net revenue, $709M operating profit, $715M pre-tax profit, $535M dividends. The accounts were filed 20 days late, on 20 September 2026; the press-reported $666M / $1.4B from May 2026 understated the year.
• Cumulative payouts: the company says it has paid creators over $25B in 10 years (self-reported, May 2026).

Regulatory pressure on OnlyFans

Three regulatory tracks matter most in 2026:

• UK Online Safety Act: full enforcement underway, with age-verification requirements that have already prompted competing platforms to adjust UK access. OnlyFans has been UK-compliant longer than most peers, but enforcement scrutiny is rising.
• EU AVMSD & DSA: content moderation transparency reports are now mandatory; the platform's NCMEC reporting practice positions it well, but obligations continue to expand.
• US state-level age-verification laws: Texas, Utah, Louisiana and others now require age verification for adult platforms; some platforms have geo-blocked rather than comply. OnlyFans's response so far has been compliance, not retreat.

None of these by itself is existential, but cumulatively they shift the cost structure. That's part of why FY2024 profit growth (4%) lagged revenue growth (9%), and the audited FY2025 accounts confirm the compression continued: administrative expenses rose 24% and pre-tax profit grew 5% against 9% fan-payment growth.

OnlyFans growth trajectory into 2026

Both core supply and demand metrics continue to expand:

OnlyFans market dynamics to watch in 2026

The US still drives ~37% of global spend ($2.64B in 2025), but the marginal growth is now coming from Italy (+24%), Spain (+26%), and Mexico (+19%). The traffic mix tells the same story: Germany is now the platform's second-largest traffic country (5.67% of visits, ahead of the UK at 4.99%), Mexico has dropped out of the top five, and the US share of visits has fallen to 41.37% even as absolute US traffic kept growing (Similarweb, June 2026). Three reasons:

• Mobile penetration: 83.2% of all OnlyFans visits are mobile globally (Semrush panel, June 2026), and southern European countries with relatively late smartphone-payment adoption are now catching up.
• Local language creators: the platform's recommendation systems have become noticeably better at surfacing same-country creators since 2023.
• Subscription normalization: Spotify, Netflix, and Disney+ have already trained these markets to pay monthly for digital content; OnlyFans benefits from the rails.

What could derail OnlyFans in 2026

Three near-term risks worth tracking:

1. Payment processing. OnlyFans has historically had bank-relationship fragility: Visa/Mastercard policy changes have affected the platform before. A renewed processor squeeze is the single most existential near-term risk.
2. Regulatory de-listing. A major market geo-restricting access (as some US states have done with competitors) would meaningfully dent revenue.
3. Top-creator flight. Several mid-tier platforms (Fansly, Fanvue) have improved enough to be credible alternatives for the top 1% of creators. So far OnlyFans's network effects have held; that could change.

OnlyFans statistics: 22 citation-ready facts

Compiled from audited Fenix International filings, traffic panels, the OnlyFans Transparency Center, NCMEC, and our 100,200-profile creator dataset. Full context for any row: 2026 statistics hub · methodology.

Downloads

• Full press kit (.zip · ~2.2 MB): 21 charts (SVG/PNG), 19 CSVs, JSON feeds, brand images, ownership fact file
• stats.json: master feed, every figure with source ID (CORS-enabled)
• creator-stats.json: 100,200-profile creator dataset feed
• /data: all datasets and CSVs in one place
• /license: reuse policy: free for editorial use with visible attribution

OnlyFans statistics FAQ